Search Engine Optimization

video seo guide

How to get your videos to rank in search engines

In order to get the information for search results, Google uses crawlers that search the internet and gather information from each piece of content. Most times the top results are videos, and Google works to help its users find the videos that are most useful to them. Each day, there are millions of users online and looking for videos, so why not work to make yours one of the best.

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Voice Search: How Our Voices Mold the Future of SEO

It sounds like something out of a science fiction movie, but unlike some of the technology used in sci-fi blockbusters—like the flying cars from Back To The Future 2—voice search is not something we can only expect to have in the next few centuries.

In 2014, Google commissioned a study by Northstar Research to look into the rising popularity of voice search technology. 1400 American citizens across a range of age groups were asked to participate in a survey, which showed that teens—as always—were ahead of the curve in taking advantage of the then-new innovation.

Not only is the function more popular with the younger generation (55% of teens as opposed to 41% of adults), they’ve also explored new ways to integrate voice search in their everyday lives.

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google amp

AMP stands for Accelerated Mobile Pages. This is a way to construct web pages that will render quickly for static content. When put into action, AMP consists of AMP HTML, the AMP JS library, and the Google AMP Cache. When a page isn't optimized for mobile use, you risk the chance of increased bounce rates—30% of users leave a page if it does not load within 3 seconds. The end product of AMP drastically improves the performance of mobile websites on the internet—so much so that the load time is often appearing to be instant. It relies on existing technologies and works in collaboration with the Internet's biggest names. AMP is not a totally different technique for creating pages—it actually consists of normal HTML with a few restrictions and added specialized tags and does not require a lot of additional work. AMP JS works to make sure that the most important content is loaded quickly and clearly, while third party content such as ads are not at the forefront so that users will see their preferred content as soon as possible. AMP has discovered that content that loads quickly leads to faster reading, and in turn that results in more consumption.

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What is Negative SEO, and How to Defend Yourself

In today’s business environment, one of the most important, if not the most important, advertising channels is the Internet. Getting a business’ website and its products and/or services online and into the viewing eye is crucial for profitability. To achieve this, web developers perform Search Engine Optimization—SEO for short—to raise a website’s rank on the results page of search engines.

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What is Speakable and How Can it Help Voice Search SEO?

Speakable, voice search, SEO—trying to keep up with technology can be a bit like trying to learn a foreign language. Times are changing faster than ever and trying to keep up with technology can sometimes be a challenge, both financially and mentally. This article will help you navigate the ins and outs of speakable devices and demonstrate some possible scenarios where using it in the right way can lead to big successes. This article will help you learn everything you need to know about speakable and how it can help your voice search SEO.

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What Is Structured Data and Why You Need It for SEO

In light of the global movement from a physical copy to online content, having a good online presence with excellent visibility is one of the most important keys to success. Almost everyone has heard of search engine optimization (SEO) and knows some of the basic tricks to help boost your site’s search engine page results (SERP) ranking. You may even have heard of structured data before, but aren’t sure what it is or what it has to do with SEO. Flexibility. That’s why we’re here to help.

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White Hat SEO vs. Black Hat SEO

Search engine optimization is more important than ever before. Why? Because we live in the digital age where every business has a plethora of competition on the web. Searchers can find a huge range of results when they’re looking for any given product or service. That’s why it’s vital to make sure you’re standing out and ranking high for keywords relating to your products and/or services. When you’re following common best practices for search engine optimization, you’re able to boost your search engine rankings while also achieving various benefits in terms of usability. For instance, your website will load quicker, be easier to navigate, and ultimately, convert more prospects into customers. 

So what kind of SEO methods are you using? No, we’re not talking about on-page or off-page, we’re talking about black hat SEO vs. white hat SEO. If you’re not familiar with the terms, you might be using techniques that won’t necessarily set you up for great results in the future. Knowing the difference between black hat SEO and white hat SEO is essential to ensure you’re meeting your long-term goals when it comes to ranking on the search engines. Let’s take a look at the meaning of each term.

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Why Does SEO Take So Long for Search Engine Success?

Working hard without results can be super frustrating. If you are working hard to increase your Search Engine Optimization rate without success, you are not alone. SEO is a process that doesn’t happen overnight. It takes time to increase your ranking when it comes to SEO. While it is a long process, there is no concrete answer to how long it actually takes. Even though so many business owners wonder how long it will actually take, it takes different rates for different websites.

There are so many factors to consider when trying to figure out how much time SEO will take to be successful. There are also many people out there on the internet trying to do exactly what you are doing. It depends on the kind of keywords, the type of website you have and what kind of business you are running, among other factors. Here is some insight on the process of SEO, which can help to explain why it takes so long and what you can do to become more successful.

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Your Guide to Internal Linking Posted 10.19.2016

internal linking guide

When it comes to having your own website, the first battle is bringing users to your site. Someone clicks and finds your site through a general search and clicks on your page. Now the hard part is over, right? Not so much. Now you have the task of keeping that person on your site and getting him or her to go deeper into your site’s content. Avoiding a quick view and exit can be hard, but through the use of internal links and anchor text, you, as a web developer, can find success at not only bringing in traffic but keeping the reader or user engaged in the content you are providing. It all is a matter of learning to master the art of internal linking.

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